GIFT Design Academy | Fashion Designing Course

Mainly Fashion design is the art of application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social attitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklaces. Because of the time required to bring a garment onto the market, designers must at times anticipate changes to consumer tastes.


Designers conduct research on fashion trends and interpret them for their audience. Their specific designs are used by manufacturers. This is the essence of a designer’s role; however, there is variation within this that is determined by the buying and merchandising approach, and product quality; for example, budget retailers will use inexpensive fabrics to interpret trends, but high-end retailers will ensure that the best available fabrics are used.

Fashion designers attempt to design clothes which are functional as well as aesthetically pleasing. They consider who is likely to wear a garment and the situations in which it will be worn, they have a wide range and combinations of materials to work with and a wide range of colors, patterns and styles to choose from. Though most clothing worn for everyday wear falls within a narrow range of conventional styles, unusual garments are usually sought for special occasions such as evening wear or party dresses.



Some clothes are made specifically for an individual, as in the case of haute couture or bespoke tailoring. Today, most clothing is designed for the mass market, especially casual and every-day wear are called ready to wear.


Designing a garment :

Fashion designers work in different ways. Some sketch their ideas on paper, while others drape fabric on a dress form. When a designer is completely satisfied with the fit of the toile (or muslin), he or she will consult a professional pattern maker who then makes the finished, working version of the pattern out of card or via a computerized system. Finally, a sample garment is made up and tested on a model to make sure it is an operational outfit.

Types of fashion :

The garments produced by clothing manufacturers fall into three main categories, although these may be split up into additional, more specific categories

Haute couture 

Main article: Haute couture

Until the 1950s, fashion clothing was predominately designed and manufactured on a made-to-measure or haute couture basis (French for high-sewing), with each garment being created for a specific client. A couture garment is made to order for an individual customer, and is usually made from high-quality, expensive fabric, sewn with extreme attention to detail and finish, often using time-consuming, hand-executed techniques. Look and fit take priority over the cost of materials and the time it takes to make. Due to the high cost of each garment, haute couture makes little direct profit for the fashion houses, but is important for prestige and publicity.

Ready-to-wear (prêt-à-porter)

Main article: Ready-to-wear

Ready-to-wear, or prêt-à-porter, clothes are a cross between haute couture and mass market. They are not made for individual customers, but great care is taken in the choice and cut of the fabric. Clothes are made in small quantities to guarantee exclusivity, so they are rather expensive. Ready-to-wear collections are usually presented by fashion houses each season during a period known as Fashion Week. This takes place on a citywide basis and occurs twice a year. The main seasons of Fashion Week include, spring/summer, fall/winter, resort, swim, and bridal.

Mass market

Main article: Mass market

A fashion designing student poses in a ready-to-wear mini dress, Brazil, 2010
Currently the fashion industry relies more on mass market sales. The mass market caters for a wide range of customers, producing ready-to-wear garments using trends set by the famous names in fashion. They often wait around a season to make sure a style is going to catch on before producing their own versions of the original look. To save money and time, they use cheaper fabrics and simpler production techniques which can easily be done by machine. The end product can therefore be sold much more cheaply.

Welcome to GIFT Design Academy. Fashion Technology has been introduced as a course under fashion design concept to generate and shape up the career of individuals who are creative and really willing to be a fashion designer in today's market of fashion business. Fashion and apparel industries are growing very fast due its increasing demand of products among the fashion conscious people. As apparel industries have revealed its remark in producing new and creative products and always aim to meet the challenge. Due to its challenging nature of work, it requires creative mind to enhance the productivity and meet up the requirements to the next level.
The course structure of Fashion Technology has been introduced to the students to apply with the basic knowledge of design and technology in terms of clothing (apparel). The course has been designed after studying the requirements of fashion and apparel industries. The students will be trained under the similar working condition of fashion and apparel industries where they will be guided by the faculty and real professional and designers. As this course, fashion Technology requires both understanding of design elements and technical ideas, thus for this purpose, students will be undergoing with various design concepts and theories and computer applications. Students will learn to create design and produce apparel both manually and using computer aided design (CAD) system. Along with this, they will study about industrial manufacturing processes and learn to predict fashion market.


GIFT Design Academy : 

7B, A J C BOSE ROAD KOLKATA-700017, WEST BENGAL, INDIA
Near Beckbagan Kala Mandir
Phone: +91- 33 - 400 80802, 9830497111 / 9831775599
Email: gift@giftinstitute.org
Website : http://www.giftdesignacademy.com

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